Digital Trust vs. Security Friction
Implement risk-based step-up authentication so friction is dynamically proportionate to transaction risk, satisfying both customer experience and fraud-control obligations.
CyberTRIZ analysis · Cyber contradiction C144 · one of 8,235 worked contradictions published by CyberTRIZ.AI
Regulations
Overview
Customers expect secure digital services without unnecessary complexity. Excessive security procedures may reduce trust by creating frustration, while insufficient protection exposes customers to fraud. CyberTRIZ recommends adaptive security mechanisms that remain largely invisible during normal activity while responding dynamically to elevated risk.
Practical Example
A payment platform completes low-risk purchases seamlessly while applying additional verification only for unusual transactions.